Very "Empressive"

Creative Direction, Marketing Strategy, Content Production, Paid Social

Scroll Down

Empress Family of Restaurants is a private equity group based in San Diego, CA that owns a group of premium restaurants including Death by Tequila, Leap Coffee, Crafted Culture, and Wokou.


Empress had never really had any marketing and relied solely on word of mouth and local publications. We were approached to help bring their marketing efforts across all of their brands to current standards. We have worked with them to recreate their websites, build e-commerce for the coffee company, elevate their social and imagery through video and photography, and set up paid advertising to convert views to sales and get people into the restaurants and enjoying their amazing cuisine and bar program. Through our efforts we have helped them move from being a new restaurant group just getting by, to being profitable, in spite of the fact that they were locked down due to covid.